'Super Duper' was launched in Korea in 2022 with a commitment to delivering high-quality burgers inspired by the values of slow food. We were responsible for the brand's visual communication, including print and social media, to support the opening of new stores that embody the core values of 'Super Duper.' For the opening of the Hongdae and COEX branches, we collaborated with the illustrator Quenzy, curating illustrations tailored to the project. Through various media, we showcased graphics that encapsulate Super Duper's unique brand identity, providing customers with a more enjoyable and distinctive brand experience.
WORK SCOPE
Visual Communication Planning and Managing, Photography
CLIENT
BHC Group
COLLABORATION
Illustrator Quenzy
YEAR
2022
