"Hannib Do Eat" began as a challenge to convey a stronger Korean identity, aligning with the global trend of "Korean Food Globalization." We aim not only to create a positive image of Korean food but also to continuously expand as a sustainable "K-WAVE" content. In this spirit, we created the "Hannib Wasac Seaweed Snack," a product everyone can enjoy together. Made with healthy, delicious seaweed, "Hannib Wasac Seaweed Snack" offers an easy way to experience the joy of Korean food anytime, anywhere in everyday life.
We wanted to deliver an unforgettable experience with a witty flavor from the first bite, making it impossible to stop eating. We designed a creative crew to represent our identity and incorporated them into our package design. The Hannib Do Eat Crew reinterprets the originality and vibrant charm of Korean Food with a "Korean Spirit" twist, bringing bold and creative enjoyment to the world with their free-spirited and colorful personalities. Hannib Wasac Seaweed Snack is made with 100% Korean seaweed, preserving the distinct flavor and taste of seaweed. Each piece is layered multiple times for an extra-crispy texture, and our Gourmet Cheese Seaweed Snack features cheese sandwiched between the layers, adding a fun and unique bite. The snack doesn’t leave seaweed flakes on your fingers, making it clean and convenient to eat. Packaged in a resealable bag, it’s safe and easy to store for long-lasting freshness. Plus, it’s a healthy, casual snack you can enjoy without worrying about calories.
WORK SCOPE
Package Design, Communication Design
CLIENT
Nibstar
YEAR
2024
