'Hannib Do Eat' engages with customers through witty language and creative ideas, fostering joy and originality. We offer a unique and bold take on Korean cuisine, breaking away from the conventional image of Korean food to provide a fresh and delightful dining experience.
'Hannib Do Eat' aims not merely to enhance the image of Korea through Korean food but to strategically expand the 'K-Wave' by establishing a powerful anchor brand and platform rooted in Korean identity worldwide. We aim to elevate Korea's positive national image and promote K-WAVE as a brand that expands Korean culture into a global phenomenon. ‘Hannib Do Eat’ will help foster cultural understanding and connections in the European market and other regions, including Korea. It aims to create a positive cycle continuously sparks curiosity and exploration about Korea.
WORK SCOPE
Brand Strategy, Brand Identity Design, Communication Design
CLIENT
Nibstar
YEAR
2024
