The BMW 50th Anniversary mapping graphic design aims to showcase the legacy of the BMW brand and the spirit of motorsport to fans worldwide, while conveying the brand's uniqueness and pride through limited edition vehicles. Centered around the iconic colors of the BMW M series (blue, red, and white) and its logo, the design incorporates stripe patterns on key parts of the vehicle, such as the hood, sides, and rear. This harmoniously blends tradition with a modern aesthetic, emphasizing the racing spirit and dynamic energy.
WORK SCOPE
Visual Communication Design, Graphic Design
CLIENT
BMW Korea
YEAR
2022
