We aim to expand beyond the limited concept of "health management" to become a professional healthcare service platform that integrates with everyday life. We encourage experiences that promote sustainable healthcare habits. Additionally, we strive to deliver new ways to experience lifestyle, adventure, and innovation based on healthcare.
Bigcare is a brand that moves beyond traditional health management and transforms into a comprehensive healthcare service platform that supports individuals throughout their daily journey, encouraging sustainable healthcare habits. The Bigcare logo is designed to convey trust and stability, representing Bigcare's commitment to being always by your side and continuously supporting your health management lifestyle.
We chose a bold and robust wide typeface to present new ways of experiencing health, adventure, and innovation, effectively capturing our brand's expansive and dynamic nature as our data, services, and platforms grow and evolve. Bigcare's graphic motif utilises squares, dots, and lines as fundamental elements to communicate that Bigcare services are interconnected in various ways and support users throughout their healthcare journey.
WORK SCOPE
Brand Strategy, Brand Identity Design, Application Design
CLIENT
BIGCARE
YEAR
2024
